Marketing Management

The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing management, marketing plan, customer behavior, segmentation, market research, marketing mix, and competitive analysis.

What You Will Learn

By the end of this course, you will be able to: 

  • Enhance your knowledge about marketing theories, principles, strategies, and concepts and how they are applied.
  • Analyze marketing activities within the firm.
  • Apply marketing concepts and theories to realistic marketing situations.
  • Recognize the importance of marketing in an organization, how marketing relates to other business functions, and the role of marketing in society at large.
  • Do market research.
  • Select, analyze, and define a target market for a selected product or service.
  • Develop a marketing plan or strategy for a product or service.

Marketing Management Program for youth who want to start their career in the Marketing Field (youth from 18-35 years old all over Egypt). 


Course Outline: 

  1. Introduction to Marketing
  2. Marketing Management
  3. Strategic Planning Process
  4. Market Research
  5. STP
  6. Marketing Mix
  7. Customer Buying Behavior
  8. Introduction to Branding
  9. Brand Strategy
  10. Brand Identity
  11. Internal Branding
  12. Brand Equity

"By the end of the course, you will receive a certificate of attendance from EYouth and AUS - The American University in Switzerland."

  • 4 Rating
  • 188 Reviews
  • 208 Trainees
  • 3 Courses
Ahmed Ashraf Mohamed
Intern at MUH/Freelance Trainer/ Soft skills, Entrepreneurship, Marketing and Basic Life Support Trainer


Neama Saed


المدرب هايل واسلوبه جميل


Very good and professional course

Eslam Yahia

Hamdy Mohamed Hassan


Shaher Kamal Kamel


taha saber


Ahmed Elsaeed

Mohamed Hamed

200 EGP
300 EGP
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This course include

Duration : 3 days - 15 hours Hours
Certificate of Completion
3 lectures