Marketing Management

The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing management, marketing plan, customer behavior, segmentation, market research, marketing mix, and competitive analysis.

Trainers : Ahmed Ashraf Mohamed

What You Will Learn

By the end of this course, you will be able to:

Enhance your knowledge about marketing theories, principles, strategies, and concepts and how they are applied.
Analyze marketing activities within the firm.
Apply marketing concepts and theories to realistic marketing situations.
Recognize the importance of marketing in an organization, how marketing relates to other business functions, and the role of marketing in society at large.
Do market research.
Select, analyze, and define a target market for a selected product or service.
Develop a marketing plan or strategy for a product or service.